Copywriting that Converts: The AIDA Model for SaaS
Your landing page is leaking because it asks for "Action" before building "Desire." AIDA is the specific order of operations for the human brain.
What is A.I.D.A.?
A.I.D.A. is Attention (Hook), Interest (Problem), Desire (Solution), Action (The Ask).
The 3 Core Benefits
Structured Writing
Writer's block comes from not knowing what to say next. AIDA gives you a fill-in-the-blanks template for every section.
Lower Bounce Rate
The "Attention" (Header) keeps them on the page. The "Interest" (Subheader) keeps them scrolling. Good copy acts like a slippery slide.
Higher Conversion
By the time they hit the "Action" button, they actually want it. You aren't forcing the click; you are facilitating it.
AIDA on a Landing Page
Attention (The Hero)
Headline: "The end of manual data entry." (Big Promise). Subhead: "Automate your CSV imports in 30 seconds." (Specific Claim).
Interest (The Problem)
Section 2: "You waste 10 hours a week cleaning spreadsheets." Agitate the pain. Show them you understand their suffering.
Desire (The Solution/Social Proof)
Section 3: "Imagine finishing work at 5pm." Show testimonials. Show the "After" state. Make them crave the result.
Action (The CTA)
Bottom of page: "Start Automating Now. Free for 14 Days." Clear, direct, and risk-free.
Mesh Trust Signal
Place the Mesh widget near your "Action" section. Seeing "Recommended by 500 Founders" is the final nudge of Desire they need to click.
Feature dumping vs. AIDA Storytelling
| Feature | Feature dumping | AIDA Storytelling |
|---|---|---|
| Focus | The Product | The User |
| Emotion | Boring | Compelling |
| Result | They leave | They buy |
Frequently Asked Questions
Can I use this in emails?
Yes. Subject line = Attention. First sentence = Interest. Body = Desire. Link = Action. It works everywhere.
How long should the copy be?
As long as it needs to be to cover the 4 steps. For a $10 product, AIDA takes 100 words. For a $1,000 product, it takes 2,000 words.
What if I am not a writer?
Use the "How-to" formula for headlines. "How to [Benefit] without [Pain]." It beats clever copy every time.
What makes a launch channel high intent?
High-intent channels have users actively searching for solutions, not just browsing a feed.
How many channels should I launch on?
Start with 3-5 strong channels, measure conversions, then expand to 10-12 over time.
How do I avoid launch fatigue?
Stagger your launches and reuse assets so each channel gets a focused push.
What should I measure after launch?
Track qualified signups, backlinks, and demo requests, not just raw traffic.
How does Mesh of Growth fit with other platforms?
Use Mesh for compounding reviews and backlinks while other platforms provide short-term spikes.
Ready to get instant traffic from trusted founders?
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