Launch Distribution
Distribution beats product every time. Map out your channels before you build to ensure you have a path to growth.
What is Distribution?
Distribution is The infrastructure used to get your product in front of users.
The 3 Core Benefits
Scale Fast
The right channel can send 10,000 users in a week. Find the one that resonates most with your pitch.
Lower CAC
Organic distribution is much cheaper than paid ads. Maximize your free reach before buying traffic.
Audience Insight
See where your users come from. Use this data to refine your messaging for each specific group.
Channel Path
Research Personas
Identify where your users hang out. If they are on Reddit, focus your energy there, not on LinkedIn.
Test Three
Pick three channels and run a small experiment on each. Triple down on the one that converts best.
Automate Flow
Use tools to cross-post and schedule content. Spend your time on strategy, not on manual clicking.
Expand Reach
Once one channel is mastered, add another. Build a web of distribution that covers your entire niche.
Single Channel vs. Multi-Channel
| Feature | Single Channel | Multi-Channel |
|---|---|---|
| Stability | Low | High |
| Reach | Limited | Global |
Frequently Asked Questions
Most effective?
Content is the most sustainable. Community engagement is the fastest for initial validation.
When to start?
Start distribution day one. Build in public to have an audience ready when you hit launch.
Ready for traffic from trusted founders?
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