Growth Guide11/26/2025

Sell Your SaaS

TLDR Summary

Sell when growth is high. Avoid desperate sales. Buyers seek profit potential and clean operations.

What is SDE?

SDE is Seller Discretionary Earnings is net profit plus founder salary and one-time expenses.

Small companies sell for three to five times SDE. This is the core valuation metric.

The 3 Core Benefits

1

Liquidity

Selling turns paper wealth into cash. Fund your next venture or secure your future.

2

Freedom

An exit removes the burden of support and servers. Avoid founder burnout.

3

Scale

Larger buyers have resources you lack. They can scale your vision faster.

Acquisition Process

1

Clean Books

Organize finances. Buyers walk away if personal and business spending are mixed.

2

Pick Marketplace

Use Acquire for mid-sized startups. Use Flippa for small niche sites.

3

Sign NDA

Protect your data. Do not show code or user lists without a signed agreement.

Shutting Down vs. Successful Exit

FeatureShutting DownSuccessful Exit
WealthZeroCapital Gains
LegacyDeletedBuilt Upon

Frequently Asked Questions

How long?

Expect three to six months for the legal process.

Need a broker?

Not for small deals. Use an advisor for deals over five million dollars.

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