The Demo Script
Stop doing feature tours. They are boring and confusing. Identify the top three pains of the prospect. Show only the features that solve them. Keep the talk time to fifty percent. End with a clear ask.
What is The Sniper Demo?
The Sniper Demo is A sniper demo is a focused presentation that only shows the specific solutions a prospect needs.
The 3 Core Benefits
High Engagement
When you talk about their problems they stay alert. A focused demo feels relevant and valuable to the prospect.
Shorter Sales Cycles
A good demo handles objections on the spot. It moves the prospect from curious to convinced in one call.
Strategy Deep Dive
Most product demos fail because they are too long. You lose the prospect attention after the first ten minutes.
Start with discovery. Ask questions for five minutes before you share your screen. Understand their goal for the call.
Use the tell show rule. Describe what you are about to show before you do it. This provides context and keeps them focused.
Highlight only three main features. These should be the "magic moments" that solve their biggest problems. Ignore the settings page.
Ask for feedback after every feature. "Can you see how this would save you time?" Get them to agree to the value in real time.
End the call by setting the next step. Do not wait for them to contact you. Push for a trial or a follow up meeting immediately.
The Fifteen Minute Flow
Discovery First
Spend the first five minutes as a doctor. Diagnose the pain before you suggest the cure.
The Highlight Reel
Show the most powerful features first. Do not make them wait for the value. Grab their interest early.
The Direct Close
State the price clearly and suggest a start date. Assume they want to buy until they tell you otherwise.
Feature Tour vs. Sniper Demo
| Feature | Feature Tour | Sniper Demo |
|---|---|---|
| Talk Time | Manager (80%) | Shared (50%) |
| Outcome | Maybe | Next Step |
Frequently Asked Questions
Use slides?
Use maximum two slides to set the stage. Then jump into the product. People buy software not presentations.
Product bugs?
Laugh it off and move on. It proves your product is real and live. Have a backup video ready just in case.
Ready for traffic from trusted founders?
Go back home